Updated: Jan 28, 2021
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Home Flooring Trends 2021 & Our Top Products
The next calendar year will be here before we know it. As each new year begins, we all look forward to a fresh start, including looking at our homes and wondering if it is time to finally start that flooring renovation project.
Each year, flooring manufacturer's come out with new products they show-off at tradeshows and conventions. Meanwhile, each year, it seems customers in stores seem to gravitate toward product lines that have not only been popular throughout the current year, but also toward those product lines that are growing in popularity, and about ready to explode with massive sales.
We thought we would take a look at 2021 and not only make our predictions on popular product types, but also on specific product lines.
Home Flooring Trends 2021: Luxury Vinyl Tile (LVT) & Luxury Vinyl Plank (LVP) Flooring:
Customers always ask, "Is LVT a good product for my home value?" Many customers confuse LVT with the old laminate products from 20 years ago. Cheap laminate products used to be in every floor covering store, as a cash and carry product. $0.99 a square foot. 20 years ago, laminate used to be extremely popular. However, all kinds of claims started to occur. Besides having a cheap look, the laminate products of old were not very durable. Fast forward to 2021, and customers tend to relate luxury vinyl tile & plank to this old laminate product. Nothing could be further from the truth.
LVT/LVP is exploding as a product category. Manufacturer's have made their product lines to be very durable, waterproof, and are offering incredible warranties. LVT/LVP is great for every area of your home. Being a waterproof product, home builders have now started using the wood-looking products ("LVP," luxury vinyl plank) in every area of the home.
In our experience, you have two types of LVT/LVP customers:
The first type of customer is looking for that affordable product. The customer has a rental home, or a starter home, or maybe a basement they want to finish. They are looking for a nice product, at the lowest price they can find. Price is the most important issue for this customer. We have identified those products that we think will be extremely popular in 2021:
Shaw, Uptown Now
If you're looking for an affordable luxury vinyl plank flooring product, Shaw Uptown Now might just be the one. This product comes in 12 colors. Each board is 7 inches wide x 48" long. Shaw Uptown Now Plus comes with an attached pad, and is a waterproof product. It has a 20 mil wear layer, and has a click-together installation method.
For all 12 colors, please visit the Shaw Floors Website
This product is wonderful for all rooms of the house. The attached pad helps with durability and sound, and the 20 mil wear layer gives the customer a solid product, while also not spending a ton of money.
Not every store will carry Shaw Uptown Now. Customers will want to call ahead and ask their local store if they have a Shaw LVT Display.
Shaw, Endura Plus Vinyl Plank
Shaw Floors describes the Endura Pro Series to be a 100% waterproof product. They state it is a high performance floor, with enhanced durability and dent resistance. Other features (according to the Shaw literature) include:
Minimized telegraphing (this means any imperfections in the subfloor won't come through on the material).
It requires a minimal amount of subfloor preparation
It has improved dimensional stability. For example, if you have a room that gets intensified heat from sunlight, this product will have reduced expansion and contraction.
It has an attached pad for sound reduction.
Shaw Endura Pro 0736V comes in 20 wood-looking colors. It is a 12 mil product (more about what "mil" means later in this article).
You can purchase this product with a click together installation system (Style 0736V), or you can purchase this product for a glue down installation (Style 0802V).
This product is mainly used in residential applications
For a complete description and color line, visit Shaw Floors
The second type of LVT & LVP customer is looking for that designer product. They don't care about the price. They are looking for a color & style that will fit their home. Many customers in this category want that upper-end product that looks like real hardwood, or that has that one-of-a-kind pattern.
In 2021 the wider and longer board theme is going to continue to be a popular trend. Customers looking for that "designer look" will be searching for quality as well as durability.
Axis Prime Vinyl Plank Flooring
Axiscor is a great vinyl plank product line that is perfect option for your home. The line has 3 different collections: Prime, Pro & trio. There is 30 colors within all 3 collections.
The Axiscor product line has the following features:
Direct Sunlight Protection
The "Prime" Collection is a 12 mil product that comes with an attached pad. This collection is a valued engineered product that is suitable for any room of the home and will meet the demands of multi-family housing.
You can get more information about Axiscor on their website at: Axiscor.
Karndean Vinyl Plank
The original U.S. Karndean facility was established in 1996 in Massachusetts. Since then, Karndean has produced some of the finest vinyl tile and plank product sin the marketplace.
Karndean offers three types of products: glue down, loose lay and rigid core. All of the Karndean products offer the following benefits:
The glue down product line offers the widest choices of products and colors.
"Features such as textured emboss or our premium handscraped finish, wide bevels or flat edges make each range unique to Karndean and serve to highlight the faithful replication of the original wood and stone that inspired each of our products."
The loose lay product line is an excellent choice for bathrooms, kitchens or bedrooms. Likewise, it is a wonderful product for quick and projects that need an easy installation process.
The rigid core product line has a click together installation method, similar to the majority of other vinyl plank products. Karndean does a wonderful job of offering products that are unique in design and realistic in appearance.
We have a blog article, Ideas For Basement Remodel, that discusses more about vinyl plank tile & flooring. If you are interested in a hard surface floor, this would certainly be a good article to read.
For more information on Karndean, please visit: Karndean Design Flooring
Home Flooring Trends 2021: Carpet
While there is no question that luxury vinyl tile & plank has captured more of the floor covering market share, carpet still remains the king of the flooring products. We believe that in 2021 this trend will continue to remain the same.
Customers are moving away from the traditional solid color carpets, instead leaning toward more of a multi-color look. Frieze carpets are popular with most carpet mills, and will continue to grow in popularity.
Carpet warranties are becoming increasingly more important to customers. When deciding on a flooring product, customers balance the fine line of determining their budget, along with the quality of the product. Price is no longer the ultimate driving force behind a product selection. Customers want to know the product they pick will be durable and last for a long time.
In 2021, manufacturer's will seek to gain a competitive edge in the market place by offering quality warranties/products at a lower than normal price.
Mohawk SmartStrand Carpet
The first thing you should realize about carpet is: not all carpet comes from the same place. Similar to every other type of product, there are many competing brands. In the world of carpet, you have: Shaw, Mannington, Mohawk, Engineered Floors, Fabrica, and many, many more.
They all compete to sell you their products. Each company does their best to develop products to get that leg up. To get that competitive advantage.
Launched back in 2006, SmartStrand Carpet was introduced as the most stain resistant carpet in the market place. SmartStrand is made with DuPont Sorona fiber, a PTT polymer—not to be confused with PET polyester. PTT (polytrimethylene terephthalate) was recognized by the Federal Trade Commission in 2009 as a separate subclass of fiber, known as Triexta. What are the benefits of SmartStrand?
Excellent Stain Resistance
Made in part with annually renewable plant based materials
Protection from crushing and matting
We have a great blog article, "SmartStrand Carpet Cleaning Guide, that really dives in to more of the benefits of this type of carpet.
We think in 2021, Mohawk SmartStrand will continue to be one of the most popular carpets in the market place.
Shaw R2X Carpet Stain Treatment
In 2001 Shaw Floors introduced the R2X Stain Treatment Program. Fast forward to 2021, and we believe this system will become even more popular with buyers.
The stain treatment is the most innovative program in the market place for protecting carpet from dirt and stains. Here is a great video that shows how this treatment system works:
Credit: Shaw R2X Test
Shaw Floors has many different carpet styles that offer the R2X Technology. As we move in to calendar year 2021, customers are going to be more concerned with durability and performance than price. Because of this attitude, we think Shaw R2X products will be extremely popular with buyers.
Bonus Tip #1: Mohawk SmartStrand Carpet Vacuum Requirements
Mohawk is very particular about the type of vacuum cleaner that should be used on their SmartStrand carpets. You should pay close attention to the warranty guidelines.
In the warranty information, Mohawk Flooring actually has a page on their website dedicated to this information.
We have a blog article, "SmartStrand Carpet Cleaning Guide," that really dives into the details of the SmartStrand warranty. In particular: in order to adhere to the carpet warranty, you need to use an approved vacuum cleaner. Obviously, if you don't already own one of these vacuum cleaners, this will be an added expense to your carpet purchase. Here is the list of approved vacuum cleaners:
Soniclean SFC-7000 Soft Carpet Upright Vacuum Buy Now On Amazon
Bissell Big Green Commercial BGU6000 Ultra Soft Carpet Vacuum
Bank Vacuum The Bank Vault with Soft-Clean Power Brush
Bissel Lift-Off Multi Cyclonic Vacuum 89Q9
Bissel PowerGlide 1305
Carpet Pro CPU-2T Buy Now On Amazon
Eureka Airspeed AS2013A, AS2030A, AS1001A
Fuller Brush Heavy Duty Upright FBMM-PW.4
Miele S2 Series Compact Canister “Delphi”
Miele S6 Series Deluxe Canister “Topaz”
Miele S7 Series Upright S7210, S7260, S7280, S7580
Miele S8 Series Premium Canister “Kona”, “Uniq”
NACECARE Henry - Soft Clean
Oreck Magnesium LW100 SP
Oreck Magnesium LW1500 RS (Swivel) Buy Now On Amazon
Shark Rotator Lift Away NV650 Buy Now On Amazon
Shark Rotator Lift Away NV651
Zelmer 1500, 2500, 4000, 5000 w/ Soft-Clean
Air-Way CVAC Kit PT 250
Canavac LS central vacuum kit
Cyclo Vac EBK 360
Dirt Devil Edge Powerhead with Soft-Clean Technology Power Brush
Electrolux Serenity Central Vacuum Soft-Clean
HP Products Edge Electric Powerhead
Miele Electro Plus SEB 228
Nilfisk Palace Collection PA10M
The Villa Collection Central Vac Ensemble
Vacuflo Electric Power Brush
Wessel-Werk Soft-Clean EBK 360 Power Brush
Wessel-Werk The Villa Collection with Soft-Clean
Riccar Vibrance Series Bagged
Simplicity Symmetry Series
Lift-Off Multi-Cyclonic Pet Upright Vacuum with HEPA filter and
Turbo Brush for Stairs and Upholstery
Bagless Kenmore (sears brand) Kenmore®/ MD German Made Quick Release Electric
Brush with Telescopic Wand
Eureka AS2030A AirSpeed One Pet
Hoover UH70205 Windtunnel T Series
Wessel-Werk Powerhead with Telescopic Wand
Oreck Magnesium RS
Oreck Quest Pro
Bonus Tip #2: Home Flooring Trends 2021 - Questions & Answers
1. Are vinyl floors going to be popular in 2021? Yes. The patterns that seem to be hot are those planks and tiles that mimicking natural looks, like stone or hardwood. Wide plank boards are also very popular.
2. Will wood-Looking vinyl flooring be popular? The current trend is for manufacturer's to product more items that look like real hardwood. These types of floors have become the new "neutral." Customers are wanting to find unique products that have that special wood design.
3. What type of wood-looking vinyl plank floors will be popular? Handscraped & wire brushed looks are in style, along with wider board widths and distressed looks.
4. What are some of the more popular vinyl tile looks? Marble and limestone looks are extremely popular. The larger format tiles continue to sell more than the traditional 12" x 12" tile look. We also think slate looking tile will be hot in 2021. Concrete vinyl tile pattern sells are growing, and will be trending in 2021.
5. Will sheet vinyl flooring be trending in 2021? No. Sheet vinyl flooring continues to decline in sales. Vinyl plank and tile have captured most of this market share.
5. What are the latest trends in carpet? Gray colors have become extremely popular. Neutral colors in general are on the rise. Carpet warranties are a big deal, and will drive a lot of the 2021 sales.
6. Are area rugs popular? Area rugs are extremely popular. Online sales of affordable, everyday area rugs have exploded. Most of your local flooring stores have gotten out of the area rug business, forcing buyers to search for rugs on the internet.
7. Are DIY carpet tiles trending? Many stores have purchased carpet tiles as a cash & carry item. We believe this product will be a huge failure. While the intention was to capture the DIY customer, stores are finding the product is too expensive, and not enough variety in color for their regular customer.
8. Is stain-resistant carpet popular? As stated earlier in this article, we believe home trending flooring in 2021 will focus on warranties and and durability. Stain resistant carpets will be trending upward in sales.
Bonus Tip #3: Mohawk SmartStrand Carpet & Buying The Right Carpet Pad
If you really want to double down on durability and carpet performance, then you should consider buying the Mohawk SmartCushion padding.
SmartCushion's memory foam construction softens every step you take and improves the life of your carpet. When purchased, SmartCushion adds an additional 20 years to your warranty.
Once again, most stores will not try to push the SmartCushion pad. Stores usually have 2-3 different pads they stock. In most cases, SmartCushion will be a special order pad that you will have to discuss with your sales person.
An added feature of SmartCushion is that Mohawk donates a portion of each sale to Susan G Komen for ongoing breast cancer research.
Customers will expect value in 2021. Buyers will be shopping for not only the best price deal, but the best price deal for the money.
Quick installations, fast delivery of products and trouble-free transactions will be trending.
Neutral colors, large format tiles, wide plank boards will be popular. Vinyl tile and plank will continue to grow in popularity and take market share away from other product types.
Carpet will still be a popular type of flooring, but more and more customers will opt for hard surface flooring, complimented with area rugs.
Best Rug Prices
At BestRugPrices.com we strive to provide our customers with all kinds of floor covering advice. We offer all kinds of blog articles on various floor covering topics. Here is a small taste of some of our related articles:
We also scan the internet to offer our opinion on the best place to purchase area rugs. The selling of area rugs has become an online activity. Most of your local stores have gotten away from allocating floor space to area rugs. We provide our customers with the best online sites to visit to get the best deals. We invite you to visit our site and check us out!
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