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Home Flooring Trends 2021 (plus our hot product picks)

Updated: Oct 10, 2022

Home Flooring Trends 2021 & Our Top Products


The next calendar year will be here before we know it. As each new year begins, we all look forward to a fresh start, including looking at our homes and wondering if it is time to finally start that flooring renovation project.


Each year, flooring manufacturer's come out with new products they show off at tradeshows and conventions. Meanwhile, each year, it seems customers in stores seem to gravitate toward product lines that have not only been popular throughout the current year, but also toward those product lines that are growing in popularity, and about ready to explode with massive sales.


We thought we would take a look at 2021 and not only make our predictions on popular product types, but also on specific product lines.


Home Flooring Trends 2021 & Our Top Products

Home Flooring Trends 2021: Luxury Vinyl Tile (LVT) & Luxury Vinyl Plank (LVP) Flooring:


Customers always ask, "Is LVT a good product for my home value?" Many customers confuse LVT with the old laminate products from 20 years ago. Cheap laminate products used to be in every floor covering store, as a cash and carry product. $0.99 a square foot. 20 years ago, laminate used to be extremely popular. However, all kinds of claims started to occur. Besides having a cheap look, the laminate products of old were not very durable. Fast forward to 2021, and customers tend to relate luxury vinyl tile & plank to this old laminate product. Nothing could be further from the truth.


LVT/LVP is exploding as a product category. Manufacturers have made their product lines to be very durable, and waterproof, and are offering incredible warranties. LVT/LVP is great for every area of your home. Being a waterproof product, home builders have now started using wood-looking products ("LVP," luxury vinyl plank) in every area of the home.


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In our experience, you have two types of LVT/LVP customers:


The first type of customer is looking for an affordable product. The customer has a rental home or a starter home, or maybe a basement they want to finish. They are looking for a nice product, at the lowest price they can find. Price is the most important issue for this customer. We have identified those products that we think will be extremely popular in 2021:


Shaw, Uptown Now


If you're looking for an affordable luxury vinyl plank flooring product, Shaw Uptown Now might just be the one. This product comes in 12 colors. Each board is 7 inches wide x 48" long. Shaw Uptown Now Plus comes with an attached pad and is a waterproof product. It has a 20 mil wear layer and a click-together installation method.


For all 12 colors, please visit the Shaw Floors Website


This product is wonderful for all rooms of the house. The attached pad helps with durability and sound, and the 20 mil wear layer gives the customer a solid product, while also not spending a ton of money.


Not every store will carry Shaw Uptown Now. Customers will want to call ahead and ask their local store if they have a Shaw LVT Display.


Shaw, Endura Plus Vinyl Plank


Shaw Floors describes the Endura Pro Series to be a 100% waterproof product. They state it is a high-performance floor, with enhanced durability and dent resistance. Other features (according to the Shaw literature) include:

  • Minimized telegraphing (this means any imperfections in the subfloor won't come through on the material).

  • It requires a minimal amount of subfloor preparation

  • It has improved dimensional stability. For example, if you have a room that gets intensified heat from sunlight, this product will have reduced expansion and contraction.

  • It has an attached pad for sound reduction.

Shaw Endura Pro 0736V comes in 20 wood-looking colors. It is a 12 mil product (more about what "mil" means later in this article).

You can purchase this product with a click-together installation system (Style 0736V), or you can purchase this product for a glue-down installation (Style 0802V).

This product is mainly used in residential applications


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For a complete description and color line, visit Shaw Floors


The second type of LVT & LVP customer is looking for that designer product. They don't care about the price. They are looking for a color & style that will fit their home. Many customers in this category want that upper-end product that looks like real hardwood, or that has that one-of-a-kind pattern.


In 2021 the wider and longer board theme is going to continue to be a popular trend. Customers looking for that "designer look" will be searching for quality as well as durability.


Axis Prime Vinyl Plank Flooring


Axiscor is a great vinyl plank product line that is the perfect option for your home. The line has 3 different collections: Prime, Pro & trio. There are 30 colors within all 3 collections.


The Axiscor product line has the following features:

  • Waterproof flooring

  • Pet Friendly

  • Direct Sunlight Protection

  • Durability

  • Easy Installation

The "Prime" Collection is a 12 mil product that comes with an attached pad. This collection is a valued engineered product that is suitable for any room of the home and will meet the demands of multi-family housing.


You can get more information about Axiscor on their website at: Axiscor.


Karndean Vinyl Plank


The original U.S. Karndean facility was established in 1996 in Massachusetts. Since then, Karndean has produced some of the finest vinyl tile and plank products in the marketplace.


Karndean offers three types of products: glue down, loose lay, and rigid core. All of the Karndean products offer the following benefits:

  • Waterproof

  • Lifetime Warranty

  • Low Maintenance

  • Phthalate Free

  • Hygienic

The glue-down product line offers the widest choices of products and colors.

"Features such as textured emboss or our premium handscraped finish, wide bevels or flat edges make each range unique to Karndean and serve to highlight the faithful replication of the original wood and stone that inspired each of our products."

The loose-lay product line is an excellent choice for bathrooms, kitchens, or bedrooms. Likewise, it is a wonderful product for quick projects that need an easy installation process.


The rigid core product line has a click-together installation method, similar to the majority of other vinyl plank products. Karndean does a wonderful job of offering products that are unique in design and realistic in appearance.


We have a blog article, Ideas For Basement Remodel, that discusses more vinyl plank tile & flooring. If you are interested in a hard surface floor, this would certainly be a good article to read.


For more information on Karndean, please visit: Karndean Design Flooring



Home Flooring Trends 2021: Carpet


While there is no question that luxury vinyl tile & plank has captured more of the floor covering market share, carpet still remains the king of flooring products. We believe that in 2021 this trend will continue to remain the same.


Customers are moving away from the traditional solid color carpets, instead leaning toward more of a multicolor look. Frieze carpets are popular with most carpet mills, and will continue to grow in popularity.


Carpet warranties are becoming increasingly important to customers. When deciding on a flooring product, customers balance the fine line between determining their budget, along with the quality of the product. Price is no longer the ultimate driving force behind product selection. Customers want to know the product they pick will be durable and last for a long time.


In 2021, manufacturers will seek to gain a competitive edge in the marketplace by offering quality warranties/products at a lower-than-normal price.



Mohawk SmartStrand Carpet


The first thing you should realize about carpet is: not all carpet comes from the same place. Similar to every other type of product, there are many competing brands. In the world of carpet, you have: Shaw, Mannington, Mohawk, Engineered Floors, Fabrica, and many, many more.

They all compete to sell you their products. Each company does its best to develop products to get that leg up. To get that competitive advantage.

Launched back in 2006, SmartStrand Carpet was introduced as the most stain-resistant carpet in the marketplace. SmartStrand is made with DuPont Sorona fiber, a PTT polymer—not to be confused with PET polyester. PTT (polytrimethylene terephthalate) was recognized by the Federal Trade Commission in 2009 as a separate subclass of fiber, known as Triexta. What are the benefits of SmartStrand?

  1. Excellent Stain Resistance

  2. Made in part with annually renewable plant-based materials