LifeCore Hardwood Flooring Review
The Samling Group of Companies, which is a multinational Malaysian conglomerate that serves 4 robust markets (forest resource management, oil palm plantation, infrastructure & construction and property development), is the parent company of LifeCore Flooring. As a part of the Samling Group of Companies, Samling Global USA focuses on bringing product design and solutions to its North American customers. LifeCore Flooring falls under the umbrella of Samling Global USA.
LifeCore Flooring manufacturers engineered hardwood flooring, as well as a new waterproof line of products they call, H2OME Waterproof.
The LifeCore engineered hardwood line comes in 11 different collections, with multiple colors in each collection. The H2OME waterproof product line has 4 unique collections, again with multiple colors in each collection.
The LifeCore Website promotes what they refer to as, "ZERO-ADD® TECHNOLOGY, which is their commitment in offering a product line of safe and healthy products for the home. According to the LifeCore Website:
Our commitment is to bring you the healthiest products for a healthy home; means we manufacture products with no added formaldehyde or harmful chemicals. ZERO-ADD® technology means we manufacture with no formaldehyde. Zero. - LifeCore
LifeCore Hardwood Flooring Review - Product Collections
As we list the current LifeCore Collections, please note this list changes on a regular basis. Products are dropped and added all of the time. It is always best to visit your local flooring store to get the latest up-to-date information.
Collection Name Colors Board Width Installation
Abella Acacia 6 7 1/2" Glue, Float, Nail or Staple
Adela Oak 6 7 1/2" Glue, Float, Nail or Staple
Allegra Maple 6 7 1/2" Glue, Float, Nail or Staple
Amara Oak 4 7 1/2" Glue, Float, Nail or Staple
Anew Oak 4 7 1/2" Glue, Float, Nail or Staple
Anton Oak 4 7 1/2" Glue, Float, Nail or Staple
Arden Hickory 4 7 1/2" Glue, Float, Nail or Staple
Ashling Betula 4 3" Glue, Float, Nail or Staple
Aurora Hickory 2 "7 1/2" Glue, Float, Nail or Staple
Bliss Oak 5 7 1/2" Glue, Float, Nail or Staple
Brio Oak 2 7 1/4" Glue, Float, Nail or Staple
Product Collections - Description
Abella Acacia Collection
According to the LifeCore Website, "Acacia, considered to be one of the most versatile and exotic species, Acacia has the perfect mix of high hardness and a low moisture content, making it both durable and less likely to succumb to a home’s seasonal, changing climate." The Abella Acacia Collecetion has 6 colors, mostly in the dark brown category. Color names include: Artful, Artisan Air, Lively, Luxe, Moderna and Narratives.
Adela Oak Collection
The Adela Oak Collection is comprised of 6 brown wire brushed oak colors. Scoring high on the hardness scale, oak makes a great choice for high traffic areas in the home. Per the LifeCore Website,
"With its vivid, “smoked” palette, Adela’s craftsman-inspired engineered oak collection makes a breathtaking statement. Wire-brushed and fumed to design perfection, the medium to dark chroma of these six robust browns play out beautifully on each wide plank. After going through our organic reactive process, Adela oaks make an impression of style and taste as the focal point of any room you choose." - LifeCore Website
Allegra Maple Collection
The Allegra Maple Collection has 6 colors, all in the medium to dark brown color range. This collection is wire brushed, giving the finished product a very unique and beautiful look.
Amara Oak Collection
A small collection of 4 colors, with medium brown tones, the Amara Oak Collection is wire brushed, and comes with a double stained finish.
Anew Oak Collection
The Anew Oak Collection is four colors of medium brown, reclaimed look oak flooring products. This line gives customers a wire brushed, distressed look that is different from the other products.
As with all of the LifeCore Flooring products, the Anew Oak Collection of products would be great in high traffic areas of the home.
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Anton Oak Collection
The Anton Oak Collection comes with 4 distinct, distressed oak samples. Colors range from light to rich dark brown. According tot he LifeCore Website:
Whether saw-marked, white washed, smoked and/or fumed, each of the four distinct floors in this engineered distressed oak flooring collection has its own story to tell. A diverse color palette that ranges from light to rich dark brown, Anton oak revels in individuality while ensuring that rustic charm and natural beauty. LifeCore Website
Arden Hickory Collection
The Arden Hickory Collection has four, wire brushed hickory colors, all with warm brown color tones. Each sample promotes a wide width board look.
Ashling Betula Collection
This Birch hardwood collection comes in 4 colors, all wire brushed, with a hint of light white wash. LifeCore Flooring describes this collection as:
This stunning, prefinished engineered birch hardwood flooring collection evokes the vintage grace of an era gone by. Delicate wire-brushing and an oh-so-subtle light white wash give Ashling an artisan, handcrafted character. The three-inch planks and five varying shades of cool medium brown will compliment any room’s size or color story. - LifeCore Website
Aurora Hickory Collection
The Aurora Hickory Collection is a very small line, with only 2 colors of brown tones. Both samples are wide width boards with light saw marks, giving it a warm and inviting look.
Bliss Oak Collection
The Bliss Oak Collection has 5 colors, wire brushed and double stained. As described on the LifeCore Website:
The collection’s light palette showcases oak’s signature mineral streak and knots while helping camouflage debris and scuffs better than darker wood - LifeCore Website
Brio Oak Collection
The Brio Oak Collection is 2 colors, of wide oak plank flooring. The samples give out a rustic look, that would look wonderful in any home looking for character flooring.
LifeCore Hardwood Flooring Review - Warranty Information
LifeCore Flooring comes with a 50 year residential warranty. As with all flooring warranties, as a customer, please make sure to read the entire warranty to get all of the information. You can download a compy of the LifeCore Hardwood Flooring Warranty here:
Conclusion - LifeCore Hardwood Flooring Review
The jury is still out when it comes to LifeCore Hardwood Flooring. It is a new product line that has not really had a chance to be thoroughly tested. LifeCore Hardwood Flooring is being sold through regional distribution, and many of these flooring distributors are still in the process of launching the product.
We did find it curious the product did not have a display picture on their website, and likewise, we could not find one on the internet. This goes back to the product being relatively new, and it appears the display set-up is still up in the air. When we spoke with the LifeCore Flooring Main Office, they advised us the display set-up would be the responsibility of the regional distributor.
We found the product line to be somewhat limited in colors. Most of the color line is based on the light to dark brown tones. As compared to other engineered flooring manufacturer's, they don't seem to have a large selection of products.
Having said that, LifeCore Flooring looks to have a very nice, middle of the road product line that could be installed in most rooms of your home.
As the product gets more established across the U.S., we will have a better indication on durability and performance.
We have given LifeCore Flooring a rating of 3 1/2 stars. As mentioned above, the jury is still out on this product. We think LifeCore Engineered Hardwood Flooring is certainly worth exploring as a potential home flooring product.
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